本研究將享樂價格理論作為概念框架，旨在確定各種服務與設施屬性之間的關係。在調整了多重共線性的因素後，確定了服務及設施、可及性和鄰里屬性對於價格的重要性，並提供了與之關聯的正負指標。另外，使用Booking.com獲取有關臺北大都會地區638家酒店和旅館的相關資訊，並使用OLS回歸和Box-Cox轉換函數對雙人間的一晚住宿樣本進行了分析。結果顯示，四星級和五星級酒店，房間大小，舒適度（客戶評價指數之一）及提供早餐具有顯著的積極影響，而青年旅館和免費訂單取消政策則具有對房間價格的負面影響。除此之外，房間價格與綠色旅館之間無顯著關係。這項研究為酒店和從業人員提供了針對客戶支付傾向資訊並協助實現更有效的定價及投資策略。

Using hedonic price theory as a conceptual framework, this research aims to identify the relationship between various service and facility attributes on accommodation room pricing. After adjusting factors for multicollinearity, the significance of the relationship between structural, accessibility, and neighborhood features was determined, and indicators of the association were provided. Booking.com was used to acquire information on 638 hotels and hostels in the Taipei metropolitan area. Throughout the estimation procedure, samples of one-night stays in a double room were analyzed using OLS regression and Box-Cox transformed functions. It was discovered that four- and five-star hotels, room size, comfort (one of the customer rating indices) and the provision of breakfast have significant positive effects, while hostels and free order cancellation policy have a negative effect on room pricing. Additionally, there is a null relationship between the room rating and green-certified accommodations. This study provides hotels and practitioners with region-specific statistics on the propensity of customers to pay and enables more effective pricing strategies and implementation.

Thesis Validation Letter i
Acknowledgements ii
摘要 iii
Abstract iv
Chapter 1: Introduction 1
Chapter 2: Theoretical Background 5
2-1 Hedonic Price Model 5
2-2 Box-Cox Transformation 14
Chapter 3: Prior empirical studies 19
3-1 Hedonic pricing literature in the hospitality industry 19
3-2 Hotel Price Determinants 24
Chapter 4: Material and Methodology 31
4-1 Sources of Data 31
4-2 Research Variables 31
4-3 Descriptive Analysis 37
4-4 Variables Adjustment 39
Chapter 5: Results 41
Chapter 6: Discussion 47
Chapter 7: Conclusion 57
Chapter 8: Limitations and avenues for future research 62
References 66
Appendix A 79

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