鑑於YouTube內容創作者一職發展趨勢備受關注，且缺乏過往職涯研究。根據Guan、Arthur、Khapova、Hall與Lord (2019) 提出的研究模型架構，個人於無疆界職涯發展過程中帶來職涯機會、利益，幫助個人追求職涯成功；另一方面，轉換職涯的過程中則容易受到職涯挑戰、成本、風險與威脅影響，阻礙個人通往職涯成功。此外，職涯疆界職涯發展過程中也會受到環境結構因素影響。因此，本研究擬透過無疆界職涯與職涯成功的觀點，探討YouTube內容創作者之職涯發展歷程。採質性訪談法，依照前述理論擬定訪談大綱與網路二手資料之收集方向，共訪談6位YouTube內容創作者，並另外摘錄13位YouTube內容創作者之網路資料，以增加資料多元性。根據關鍵事例法結果顯示，YouTube內容創作者於職涯發展過程可分為三個時期，分別是：職涯發展萌芽期、職涯發展探索與建立期、職涯發展維持與衰退期。其中：(1) 職涯發展萌芽期的YouTube內容創作者開始發展無疆界職涯，並著重內容創作工作與累積社會資本，避免遭受觀眾與市場淘汰；(2) 職涯發展探索與建立期的YouTube內容創作者擴大發展規模以提升經濟價值，然而，該時期容易因創作瓶頸影響工作內在動機，增加個人工作負擔；(3) 職涯發展維持與衰退期的YouTube內容創作者延伸個人職涯角色與定位，發展YouTube內容創作以外事業，以增加個人特色。最後，本研究針對研究結果提出YouTube內容創作者職涯發展建議，應堅守個人創作核心價值，並定期創新商業模式流程與尋找YouTube內容創作夥伴，供YouTube內容創作者參考。

In view of the trend of the career development of YouTube content creators and the lack of relevant career past research. According to Guan, Arthur, Khapova, Hall, and Lord (2019), individuals with boundaryless career obtain career opportunities and benefits leading to career success; on the other hand, career challenges, costs, risks and threats would hinder individuals from reaching career success. Moreover, boundaryless career is affected by environmental structural factors in the process of career development. Thus, this study aims to analyze how YouTube content creators achieve career success through boundaryless career by conducting critical incident technique. In this study, 6 YouTube content creators were interviewed, and 13 YouTube content creators’ internet second-hand data were excerpted. Study results showed that the career development of YouTube content creators can be divided into three stages, namely: “career growth stage”, “career exploration and establishment stage” and “career maintenance and decline stage”. At the beginning, YouTube content creators develop boundaryless career, focus on content creation and accumulate social capital in career growth stage. In career exploration and establishment stage, YouTube content creators have opportunities to enhance economic value of YouTube channels. However, during this stage, bottlenecks in content creation are likely to negatively affect the intrinsic motivation and increase personal work burden; In career maintenance and decline stage, YouTube content creators extend their career roles, clarify identities, and develop businesses other than YouTube content creation to increase their personal characteristics. Based on the results of studies, YouTube content creators should create core value from creation, and regularly innovate business model and find YouTube content creation partners.

論文審定書i
致謝ii
中文摘要iii
Abstractiv
目錄v
圖次viii
表次ix
第一章 緒論1
第二章 文獻探討5
第一節 YOUTUBE內容創作者 (YOUTUBE CONTENT CREATOR)5
第二節 YOUTUBE內容創作者的相關研究回顧8
一、 台灣YouTube內容創作者的勞動過程與自主權8
二、 小結10
第三節 無疆界職涯11
第四節 職涯成功13
一、 主觀職涯成功14
二、 真實性 (authenticity)15
三、 成長與發展 (growth and development)15
四、 影響力 (influence)16
五、 工作意義 (meaningful work)17
六、 個人生活 (personal life)17
七、 工作品質 (quality work)18
八、 認可 (recognition)18
九、 職涯滿意(satisfaction)18
第五節 無疆界職涯與職涯成功：YOUTUBE內容創作者相關應用20
一、 無疆界職涯與職涯成功之間的關聯性20
二、 YouTube內容創作者的無疆界職涯25
三、 YouTube內容創作者的職涯機會、利益26
四、 YouTube內容創作者的職涯挑戰、成本、風險、威脅28
五、 YouTube內容創作者的職涯成功30
六、 YouTube內容創作產業的促進因素32
七、 YouTube內容創作產業的限制因素33
第三章 研究方法35
第一節 研究方法與流程35
第二節 研究對象與篩選標準36
一、 訪談對象36
二、 篩選標準36
三、 小結37
第三節 訪談大綱38
第四節 資料收集方式41
一、 最終訪談對象41
二、 網路資料42
第五節 資料分析方式45
一、 研究樣本分析45
二、 關鍵事例分析50
第四章 研究結果52
第一節 各個概念之資料比例52
第二節 YOUTUBE內容創作者無疆界職涯之研究結果60
一、 無疆界心態 (boundaryless mindset)60
二、 移動力傾向 (mobility preference)63
第三節 YOUTUBE內容創作者職涯機會、利益之研究結果63
一、 職涯資源的增加64
二、 新發展的角色與個人認定70
三、 社會網絡的擴展72
四、 個人能力的改善74
第四節 YOUTUBE內容創作者職涯挑戰、成本、風險、威脅之研究結果75
一、 職業轉換的困難 (transition difficulties)75
二、 心理壓力 (mental stresses)81
三、 工作生活衝突84
第五節 YOUTUBE內容創作者客觀職涯成功之研究結果85
一、 地位－頻道流量85
二、 收入85
第六節 YOUTUBE內容創作者主觀職涯成功之研究結果86
一、 真實性86
二、 個人生活89
三、 成長與發展90
四、 工作品質－獨特頻道風格91
五、 認可92
六、 工作意義93
七、 影響力94
八、 職涯滿意95
第七節 YOUTUBE內容創作產業促進因素之研究結果95
一、 自願性流動96
二、 個人能力上的因應97
三、 組織支持101
四、 個人能力與資源104
第八節 YOUTUBE內容創作產業限制因素之研究結果108
一、 非自願性流動108
二、 個人限制－完美主義109
三、 非個人能力上的因應109
第九節 額外研究結果發現110
一、 促進因素－環境結構因素111
二、 限制因素－環境結構因素114
第十節 YOUTUBE內容創作者職涯發展階段122
一、 YouTube內容創作者職涯發展萌芽期 (growth stage)124
二、 YouTube內容創作者職涯發展探索與建立期 (exploration and establishment stage)126
三、 YouTube內容創作者職涯發展維持與衰退期 (maintenance and decline stage)126
第五章 研究討論129
第一節 研究結論129
一、 YouTube內容創作者之無疆界職涯129
二、 YouTube內容創作者之職涯機會、利益130
三、 YouTube內容創作者之職涯挑戰、成本、風險、威脅132
四、 YouTube內容創作者之職涯成功133
五、 YouTube內容創作者職涯之促進因素與限制因素134
六、 YouTube內容創作者之職涯發展階段135
第二節 研究限制與未來研究方向136
一、 研究對象之選擇136
二、 未來職涯發展研究方向136
三、 YouTube內容創作者之社群鑲嵌 (job embeddedness)138
第三節 實務意涵138
一、 YouTube內容創作者的核心價值138
二、 YouTube內容創作者的職涯發展140
三、 YouTube產業未來發展方向141
參考文獻143

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