社群媒體上的旅遊資訊與景點照片儼然成為遊客尋找旅遊靈感的重要來源。本研究以自戀人格中的脆弱型自戀角度切入，探討在看到使用人物全景以及人物中景所拍攝的旅遊景點照片情況下，脆弱型自戀如何影響對景點的興趣，以及休閒阻礙如何影響對旅遊景點的興趣程度。本研究以花蓮景點為主要情境，並將問卷分成「人物全景照」與「人物中景照」兩版，共計回收614份有效問卷。本研究針對景點進行探索性因素分析，將景點分為三類 (自然風景區、歷史與地理標誌景點、文青景點)，並使用Partial Least Squares檢驗各構面之間的關係。分析結果顯示脆弱型自戀會受到特定的休閒阻礙影響，並且證實脆弱型自戀會受到人物全景照以及人物中景照的影響，而對旅遊景點的興趣程度產生差異。

Social media has become an important source of travel information and scenic photos for tourists seeking inspiration for their trips. This study considers when viewing photographs taken with full-shot and medium-shot techniques, how vulnerable narcissism affects interest in the attractions featured in the photographs as well as how leisure constraints influence such interest. The study focuses on tourist attractions in Hualien, Taiwan and collects 614 valid questionnaires. Exploratory factor analysis classified the tourist attractions into three categories: natural scenic areas, historical and geographical landmarks, and wenqing attractions. Partial least squares analysis revealed that vulnerable narcissism, under different photographic techniques, exerts influence on leisure constraints and interest towards tourist attractions differently.

論文審定書 i
摘要 ii
Abstract iii
目錄 iv
圖次 vi
表次 vii
第一章 緒論 1
第一節 研究動機 1
第二節 研究問題與目的 2
第三節 研究流程 3
第二章 文獻探討與假說建立 5
第一節 社群媒體 5
第二節 旅遊照片 5
第三節 自戀 6
第四節 休閒阻礙 7
第五節 對旅遊景點的興趣程度 8
第三章 研究方法 10
第一節 研究架構與假說路徑 10
第二節 研究構面 11
第三節 操作型定義及研究問項 11
第四節 問卷施測與分析工具 15
第四章 數據分析 17
第一節 樣本結構 17
第二節 研究構面分析 19
第三節 假說驗證 28
第五章 結論與建議 37
第一節 結論與討論 37
第二節 理論貢獻 39
第三節 實務意涵 39
第四節 研究限制與未來建議 40
參考文獻 42

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