隨著科技的快速發展和數位化的普及，百貨零售業朝向全通路目標，並利用新興科技進行數位轉型已經是勢不可擋的重要趨勢，然而透過文獻回顧發現數位轉型方法論普遍屬於宏觀性的指導方向，缺乏針對產業特性的研究，在此情況下百貨業者進行數位轉型時可能會因為缺乏該產業的的指導方針而遇到困難。
因此本研究旨在為百貨零售業提出一套符合產業特性的數位轉型方法論，該方法論將現有的方法論步驟進行調整與優化，找出百貨零售業在數位轉型上的目標方向，並且使用顧客旅程與服務藍圖工具，設計一套具有明確指引步驟的數位轉型方法論，以補足現有的宏觀性方法論無法符合百貨業需求直接應用的問題，並發展出產業可直接參考採用的方法論，同時也使百貨業者可依循此方法步驟進行數位轉型，提高數位轉型的成功率。

As the rapid development of technology and the widespread use of digitization, the retail industry is moving towards the goal of omnichannel and to experience digital transformation through emerging technologies. However, through literature review, the digital transformation methodology generally lacks industry-specific research. In this situation, department store may encounter difficulties in digital transformation due to the lack of industry-specific guidance.
Therefore, this study aims to propose a set of digital transformation design methodology that is suitable for department store retail industry. The existing methodology steps will be adjusted and optimized to identify the target direction of the department store retail industry in digital transformation. In addition, the customer journey and service blueprint tools will be used to design a set of specific and clear-guided steps for digital transformation methodology, which will address the lack of industry-specific in existing literature and improve the success rate of digital transformation for department store operators who can follow this method.

論文審定書 i
摘要 ii
Abstract iii
目錄 v
圖次 vi
表次 vii
第一章 緒論 1
第一節 研究背景與動機 1
第二節 研究目的 3
第二章 文獻探討 4
第一節 理論概念 4
第二節 新興科技 17
第三節 產業現況 23
第三章 研究方法論 29
第一節 設計科學研究法 29
第二節 研究流程與步驟 30
第四章 設計與發展解決方案 33
第一節 確定缺口與動機 34
第二節 設計與發展 39
第五章 展示與評估 43
第一節 案例展示 43
第二節 案例評估 56
第六章 討論與結論 60
第一節 研究成果 60
第二節 研究貢獻 62
第三節 研究限制與未來研究方向 64
參考文獻 66

中文文獻
工業技術研究院產業科技國際策略發展所，IEKTopics 2020 紀念合輯共築科技服務新生態 啟動臺灣產業數位轉型，2020，https://ieknet.iek.org.tw/iekrpt/rpt_open.aspx?rpt_idno=699426686
國際數據資訊有限公司，IDC最新支出指南預測：2022年全球數位轉型科技投資支出將達1.8兆美元，2022，https://www.idc.com/getdoc.jsp?containerId=prAP49116822
科技橘報TechOrange，疫後新零售時代，如何勝出 麥肯錫解析四大關鍵趨勢，2021，https://buzzorange.com/techorange/2021/08/27/new-retail-trend-2021/
經濟部統計處，批發、零售及餐飲業營業額統計月報，2023，https://www.moea.gov.tw/MNS/dos/content/ContentLink.aspx?menu_id=9425
經濟部統計處，批發、零售及餐飲業-零售業營業額，2023，https://dmz26.moea.gov.tw/GA/visualize/VisDashboard.aspx?d=2
遠東月刊人，智慧進化　遠東百貨重塑零售新經濟，2019，https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=11634
勤業眾信，2021零售力量與趨勢展望，2021，https://www2.deloitte.com/tw/tc/pages/consumer-business/articles/rp210601-2021-cnsr-trend.html
財團法人生技醫療科技政策研究中心，智慧醫院室內定位服務系統，2019，https://innoaward.taiwan-healthcare.org/award_detail.php?REFDOCTYPID=0q2oufgcrcj1ths0&NumID=&REFDOCID=0q2ovjbpu0bgi4dl
中華郵政全球資訊網，i郵箱，2023，https://ezpost.post.gov.tw/ibox/default.aspx?aspxerrorpath=/ibox/
CLEVERON，Walmart’s click and collect pickup solution in the USA，2023，https://cleveron.com/case-study/walmart-s-click-and-collect-solution
銀泰百貨，銀泰商業__阿里智慧新零售網上購物商場_銀泰百貨官網，2023，https://www.intime.com.cn/
遠東百貨，遠東百貨官網，2023，https://www.feds.com.tw/
數位時代，遠百信義A13砸2億拚科技 端4大數位體驗，未來要預測你會買什麼，2020，https://www.bnext.com.tw/article/56302/feds-a13-technology-strategy
遠東月刊人，煥然一心　遠百信義A13　Refresh Your Experience，2020，https://magazine.feg.com.tw/magazine/tw/magazine_detail.aspx?id=11768
詹文男、李震華、周維忠、王義智，數位轉型力，1 Edition，商周出版，2020
林純萱. (2022). 百貨商場服務創新與顧客忠誠度之研究 國立臺中教育大學. 台中市. https://hdl.handle.net/11296/6vkta6
陳淑蕙. (2022). 禮品業數位轉型策略研究與創新商業模式—以捷迪實業為例 國立臺灣大學. 台北市. https://hdl.handle.net/11296/fg344c
黃柏晨. (2020). 基於擴增實境之室內導航系統 國立雲林科技大學. 雲林縣. https://hdl.handle.net/11296/7m9r77
劉芷穎. (2022). 以數位轉型架構建構超商鮮食商品動態促銷決策及實證研究 國立高雄科技大學. 高雄市. https://hdl.handle.net/11296/5up834
羅苡溱. (2019). 互動式數位看板在購物中心之應用 南臺科技大學. 台南市. https://hdl.handle.net/11296/h5576q
蘇怡安. (2021). 探索產業數位轉型之現況與趨勢 國立清華大學. 新竹市. https://hdl.handle.net/11296/n88xst

 
英文文獻
Ameen, N., Tarhini, A., Shah, M. H., & Madichie, N. O. (2021). Going with the flow: smart shopping malls and omnichannel retailing [Article]. Journal of Services Marketing, 35(3), 325-348. https://doi.org/10.1108/jsm-02-2020-0066
Caboni, F., & Hagberg, J. (2019). Augmented reality in retailing: a review of features, applications and value [Review]. International Journal of Retail & Distribution Management, 47(11), 1125-1140. https://doi.org/10.1108/ijrdm-12-2018-0263
Frank, A. G., Dalenogare, L. S., & Ayala, N. F. (2019). Industry 4.0 technologies: Implementation patterns in manufacturing companies [Article]. International Journal of Production Economics, 210, 15-26. https://doi.org/10.1016/j.ijpe.2019.01.004
Hallikainen, H., Luongo, M., Dhir, A., & Laukkanen, T. (2022). Consequences of personalized product recommendations and price promotions in online grocery shopping. Journal of Retailing and Consumer Services, 69, 103088. https://doi.org/https://doi.org/10.1016/j.jretconser.2022.103088
Hoyer, W. D., Kroschke, M., Schmitt, B., Kraume, K., & Shankar, V. (2020). Transforming the Customer Experience Through New Technologies [Article]. Journal of Interactive Marketing, 51, 57-71. https://doi.org/10.1016/j.intmar.2020.04.001
Iivari, J., Hansen, M. R. P., & Haj-Bolouri, A. (2021). A proposal for minimum reusability evaluation of design principles [Article]. European Journal of Information Systems, 30(3), 286-303. https://doi.org/10.1080/0960085x.2020.1793697
Jang, B., Kim, H., & Kim, J. W. (2023). Survey of Landmark-based Indoor Positioning Technologies [Article]. Information Fusion, 89, 166-188. https://doi.org/10.1016/j.inffus.2022.08.013
Jiang, Y., Wang, X. Q., & Yuen, K. F. (2021). Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation [Article]. Journal of Retailing and Consumer Services, 63, 11, Article 102720. https://doi.org/10.1016/j.jretconser.2021.102720
Lemon, K. N., & Verhoef, P. C. (2016). Understanding Customer Experience Throughout the Customer Journey [Article; Proceedings Paper]. Journal of Marketing, 80(6), 69-96. https://doi.org/10.1509/jm.15.0420
Linden, G., Smith, B., & York, J. (2003). Amazon.com recommendations: item-to-item collaborative filtering. IEEE Internet Computing, 7(1), 76-80. https://doi.org/10.1109/MIC.2003.1167344
Lu, J., Wu, D. S., Mao, M. S., Wang, W., & Zhang, G. Q. (2015). Recommender system application developments: A survey [Article]. Decision Support Systems, 74, 12-32. https://doi.org/10.1016/j.dss.2015.03.008
Mosquera, A., Pascual, C. O., & Ayensa, E. J. (2017). Understanding the customer experience in the age of omni-channel shopping. Icono14, 15(2), 4.
Peffers, K., Tuunanen, T., Rothenberger, M. A., & Chatterjee, S. (2007). A design science research methodology for Information Systems Research [Article]. Journal of Management Information Systems, 24(3), 45-77. https://doi.org/10.2753/mis0742-1222240302
Poushneh, A., & Vasquez-Parraga, A. Z. (2017). Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy [Article]. Journal of Retailing and Consumer Services, 34, 229-234. https://doi.org/10.1016/j.jretconser.2016.10.005
Ryu, D. H., Lim, C., & Kim, K. J. (2020). Development of a service blueprint for the online-to-offline integration in service [Article]. Journal of Retailing and Consumer Services, 54, 11, Article 101944. https://doi.org/10.1016/j.jretconser.2019.101944
Schreiner, T., Rese, A., & Baier, D. (2019). Multichannel personalization: Identifying consumer preferences for product recommendations in advertisements across different media channels. Journal of Retailing and Consumer Services, 48, 87-99. https://doi.org/https://doi.org/10.1016/j.jretconser.2019.02.010
Shostack, G. L. (1984). DESIGNING SERVICES THAT DELIVER [Article]. Harvard Business Review, 62(1), 133-139. <Go to ISI>://WOS:A1984RX65700021
Tang, Y. M., Chau, K. Y., Xu, D., & Liu, X. Y. (2021). Consumer perceptions to support IoT based smart parcel locker logistics in China [Article]. Journal of Retailing and Consumer Services, 62, 11, Article 102659. https://doi.org/10.1016/j.jretconser.2021.102659
Tyrvainen, O., Karjaluoto, H., & Saarijarvi, H. (2020). Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail [Article]. Journal of Retailing and Consumer Services, 57, 10, Article 102233. https://doi.org/10.1016/j.jretconser.2020.102233
Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889-901.
Wedel, M., Bigne, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing [Article]. International Journal of Research in Marketing, 37(3), 443-465. https://doi.org/10.1016/j.ijresmar.2020.04.004
Yin, C. C., Chiu, H. C., Hsieh, Y. C., & Kuo, C. Y. (2022). How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior [Article]. Journal of Retailing and Consumer Services, 69, 13, Article 103070. https://doi.org/10.1016/j.jretconser.2022.103070
Yuen, K. F., Wang, X. Q., Ma, F., & Wong, Y. D. (2019). The determinants of customers' intention to use smart lockers for last-mile deliveries [Article]. Journal of Retailing and Consumer Services, 49, 316-326. https://doi.org/10.1016/j.jretconser.2019.03.022