本研究試著運用自然科學專業科普知識、產地取的物件的獨特性，參與國際學術論文共同發表的優勢，與台灣AR、VR、MR等多媒體的專業產業公司合作，用最新的科技技術、創新的商業模式，跨出生硬的自然科學領域，透過幾個行銷工具來分析，其中有SWOT、五力分析、鑽石理論、總體環境分析、商業九宮格等工具進行分析，並特過專家訪談方式，來分析近年來博物館經營及自然科學產業面臨到的問題，並協助傳統博物館轉型，提高消費者對博物館重複參觀的體驗感。
以古生物博物館為主題轉型成功的經驗，進而延伸將此技術推廣至其他類別博物館、美術館、地方文物館、歷史博物館、民間博物館等，運用現有博物館資源，結合關鍵合作夥伴，國際品牌，產地的挖掘團隊，旅行社等，讓整體參觀動線因為新的科技規劃改善自然史博物館的靜態參觀，將展品規模做大，讓博物館增加參觀人次，用博物館帶回家的理念，增加企業在此項的規劃中透過版權商品的開發，重視國際的永續ESG的執行，獲得重複性消費經濟商機，帶動國家觀光發展，讓消費者有不一樣的參觀體驗，最後購買專屬博物館紀念品回家，達成消費者、企業、博物館、國家等四贏的合作局面，更有利於延伸此研究的永續發展，跨出台灣，進軍國際。

This research attempts to use natural science knowledge, the uniqueness of the objects from the place of origin, the strength of the launch of co-publishing international academic papers, the cooperation with Taiwan AR, VR, MR multimedia professional companies, the latest technology and innovative business model different from difficult natural scientific field to make analysis the challenges of museum operation and natural science industry in order to bring help in transformation of traditional museum and the number of consumer repeat visit.
Based on the successful experience of the transformation of paleontological museums, we would like to extend this model to other types of museums such as art museum, local museum, museum of history, and community museum by utilizing current museum resource and collaborating with key partners, national brand, excavation team as well as traveling agency etc. By doing this way, we would like to enlarge the scale of exhibition and the number of consumer visit by improving the static visit in the nature history museum based on the new technology.

論文審定書 i
誌　謝 ii
摘　要 iii
Abstract iv
目　錄 v
圖　次 vii
表　次 viii
第一章　緒論 1
第一節　研究背景與動機 1
第二節　研究目的 2
第三節　研究流程與方法 3
第四節　研究範圍與限制 4
第二章　產業現況與相關文獻 5
第一節　博物館整體產業趨勢 5
第二節　館國內外產業現況 8
第二節　創新創意產業沿革與現況發展 11
第三章　策略分析工具 15
第一節　SWOT分析 15
第二節　五力分析 16
第三節　鑽石模型理論 17
第四節　總體環境分析 19
第五節　商業模式 20
第四章 研究設計 21
第一節　研究流程 21
第二節　研究流程 22
第三節　訪談問題研究設 23
第五章　訪談結果與分析 26
第一節　產業現況 26
第二節　訪談結果 26
第三節　SWOT分析 30
第四節　五力分析 32
第五節　PEST總體環境分析 34
第六節　商業模式分析 36
第七節　鑽石模型理論 38
第八節　行銷策略分析 40
第九節　獲利模式 43
第六章　結論與建議 46
第一節　研究結果 46
第二節　研究建議 48
第三節　實證結果彙整 48
參考文獻 49
英文部分 49
參考網址 50

英文部分
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參考網址
中華民國博物館協會【博物之島新訊】2021
https://www.cam.org.tw/2021-news26/
https://www.cam.org.tw/2020imd/
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