這項研究目的是建立一個明確的Instagram 網紅獲利指南。透過講故事的方式和Instagram 限時的功能，讓您的Instagram 商業帳戶在俄羅斯市場上獲利。
除了故事行銷之外，為了在部落格上獲利，研究者還使用了“在 Instagram 平台賺錢”的三角模型，其中包含產品、銷售、性格和部落格。
第一部分描述了什麼是 Instagram，它的功能和故事行銷的方式。 接下來，根據講故事的知識和我的部落格經驗，我會講述如何建立個人品牌，如何置入產品以及如何通過部落格進行銷售。
所有信息均來自文獻、雜誌、書籍、文章、統計數據、案例研究、部落格、影片、訪談、在線論壇、課程和企劃。研究者在該領域的熟練程度也補充了這些發現。

The purpose of this research work is to build a clear guideline that helps to understand how to monetize your Instagram expert account on the Russian market, using storytelling and Instagram Stories feature.
Besides storytelling, to monetize a blog, a triangle "earning on Instagram" model is used, which contains product, sales, personality and blog.
First part describes what Instagram, its features and storytelling are. Next, based on the knowledge of storytelling and on my blog experience, I tell how to build a personal brand, how to come up with a product and how sell it through the blog.
All the information was gathered from literature, magazines, books, articles, statistics, case studies, blogs, videos, interviews, online forums, courses and projects. The author’s proficiency in the field complemented the findings as well.

Table of Contents

Validation Letter i
Acknowledgements ii
摘要 iii
Abstract iv
Table of Contents v
List of Figures vii
List of Tables viii
1. Introduction 1
1.2 Purpose of the study 1
1.3 Limitations 3
1.4 Research questions 3
1.5 Research design 4
2. Instagram 5
3. Storytelling 5
3.1 Storytelling or warm-ups on Instagram 8
3.2. Example of storytelling on Instagram 9
3.3 Outcome 13
4. What is needed to earn on Instagram 14
4.1 Personal branding (Personality) 15
4.1.1 Personality unpacking 16
4.1.1.1 Personality unpacking of @tretiakovamusic blog 16
4.1.2 Positioning 20
4.1.2.1 Positioning of @tretiakovamusic blog 22
4.1.3 Broadcasting your mindset, habits 24
4.1.3.1 Broadcasting mindset, habits of @tretiakovamusic blog 24
4.1.4 Earning model for experts on Instagram 26
4.2 Product 27
4.2.1 Topic and format 28
4.2.1.1 Choice of product’s topic for @tretiakovamusic blog 28
4.2.2 Pricing 31
4.2.2.1 Pricing of ukulele marathon 31
4.2.3 Packing and filling 34
4.2.3.1 Ukulele marathon packing and filling 35
4.2.4 Implementation 37
4.2.4.1 Implementation of ukulele marathon 38
4.3 Sales 39
4.3.1 Format of sales and warm-up 40
4.3.2 Customer search 41
4.3.2.1 Customer search 42
4.3.3 Сlosure of objections 42
4.3.3.1 Closure of objection 43
4.3.4 Webinar 44
4.3.5 Outcome 45
4.3.6 Feedback 45
4.4 Findings 46
5.Conclusion 47
References 48

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